Taking place within The Academy Dublin on Wednesday the 17th of October 2012, Music Scene is delighted to reveal ‘Absolut Unique – One Of A Kind’, an exclusive launch which you have the chance to attend. Featuring live performances from Jacques Lu Cont and Star Slinger, the launch of ‘Absolute Unique’ is without doubt one of the hottest tickets in town this month.
ABSOLUT VODKA proudly presents ABSOLUT UNIQUE – a truly unique limited edition of nearly four million uniquely designed and individually numbered bottles. Every bottle is a one-of-a-kind work of art – uniquely designed, individually numbered and decorated with vibrant colours and patterns. Launched worldwide and available on shelf in Ireland in early October, the striking bottles which contain ABSOLUT Original Vodka will be great collector items and gifts.
With the launch of ABSOLUT UNIQUE, ABSOLUT is taking the limited edition concept to the extreme. ABSOLUT guests will have the opportunity to experience this passion for creativity at the exclusive ABSOLUT UNIQUE launch party which take places in The Academy Dublin this October 2012. At the event, 500 guests will be encouraged to celebrate their uniqueness. In addition, guests can create their own unique cocktails at the ABSOLUT candy bar, ‘mash-up’ their own unique playlist at the DJ booth and experience how the brand pushes the boundaries of experimental contemporary design and reaffirms its position as a creative visionary.
ABSOLUT UNIQUE is a truly daring concept, even for a brand as passionate about creativity as ABSOLUT. To achieve this truly unique limited edition, ABSOLUT had to re-engineer its entire production line, adding human and mechanical interaction as well as carefully orchestrated randomness. Splash guns and colour-generating machines were set up, and complex coating, pattern and placement algorithms programmed in to ensure that no two bottles would be alike. Thirty-eight different colours were used, and fifty-one pattern types were applied to bottles. A striking look was achieved by blending colour contrasts and adding a white, mat paper label that features each bottle’s unique number.
“A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist. Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are” said Jane Chmara, Marketing Manager, ABSOLUT VODKA Ireland
ABSOLUT UNIQUE, which contains ABSOLUT Original Vodka, will be available nationwide from mid-October RSP €21.89. Check out a behind the scenes video of the ABSOLUT UNIQUE production process right here on Music Scene:
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