Well isn’t this convenient – just as the live shows of the X-Factor begin, resident judge Cheryl Fernandez-Versini has a new single to promote. I Don’t Care is the second offering from her fourth studio album Only Human and marks a significant change in direction for the Geordie songstress. This track is a bubbly pop offering that eschews her signature big bass anthems of past, instead opting for a vivacious and light feel. I Don’t Care has summer dance jam written all over it but has curiously been dropped in the depths of autumn… a strange move undoubtedly.
Subscribing to this growing trend of releasing music to combat the “haters” of the world, I Don’t Care is Cheryl’s middle finger salute to her naysayers and critics. Although the track has a promising start, sounding very upbeat and catchy with stirring synth-pop beats, this is regrettably its apex. There is nothing innovative or fresh here and this is such a shame because Cheryl has certainly delivered some moment-defining tracks over the last few years.
Firstly, the vocals are seriously questionable here. Obviously this has never been a strong-point for the Girls Aloud starlet and I would never really bring it up, but it’s the strange overlaying on I Don’t Care that I find most troubling. It lends a rather robotic, Siri-like quality to the song that is unnerving and unfamiliar, completely disparate to previous releases.
The repetitive nature of the lyrics is also an issue. Cheryl doesn’t care and she makes this abundantly clear throughout, repeating this same sentiment over and over again. While this technique can sometimes work to great effect (see the now iconic Beat of my Heart by Hilary Duff) in this instance it is cloying and pointless. She swears like a sailor on leave too, even mouthing that she has “zero f*cks to give” during a cringe inducing scene in the video. There is nothing edgy or subversive about this though, coming off rather crass and unnecessary instead.
Contemporary pop music is a competitive field and while chart numbers won’t reflect quality due to the media fire behind certain acts, I Don’t Care simply isn’t good enough. I didn’t like Crazy, Stupid Love and I’m not sold on this either. Cheryl’s new positive outlook on life just isn’t stimulating the same illustrious tunes as her malaria and divorce inspired pieces. While it is a perfectly acceptable pop song, unfortunately that’s all it is. It pales in comparison to any offering from the true solo queen of Girls Aloud, Nicola Roberts, and is really a creative step backwards for the pop princess. Even Nadine’s regrettable single Insatiable had more of a hook than this…
If this is your first time visiting Music Scene, why not become a fan of our Facebook and Twitter pages through the icons at the top of the page. Also, check out some of our great competitions by clicking here!