‘Who are they?’ questioned Katy Perry, when girl-group Fifth Harmony won the much coveted VMA for “Artist to Watch” at this year’s show. Constructed from a hodgepodge of initially unsuccessful solo vocalists on the 2012 version of X-Factor USA, this band have already made considerable leaps and bounds into solidifying their position in the music scene. With a Top 10 EP under their belts on the Billboard 200, Fifth Harmony are now set to release their third single entitled Sledgehammer, from their upcoming debut album Reflection. Infectiously beguiling, this song will be a sure fire hit. Perhaps Ms. Perry might need to pay some more attention.
Penned by All About That Bass songstress Meghan Trainor, this track is definitely full of her signature quirky charm. While the lyrics are simple, they are certainly impactful. A song about the all-encompassing nature of love, the girls sing that ‘if you could take my pulse right now, it would feel just like a sledgehammer.’ Admittedly it is a rather uncomplicated simile but the vehemence with which it is stuck to is quite endearing. Great pop music often is a case of doing the simple things well and this is undoubtedly the case here.
There is almost an onomatopoeic quality to this song too that really appeals. The throbbing heart-beat like bass mirrors the powerful lyrics creating a sumptuous and satisfying feast for the ears. Coupled with a sweet, synth-like vibe and truly unique vocals, this is a pop music master-class for girlbands, combining essential elements to create a coherent and radio-ready track.Listening to their previous two singles, Miss Movin’ On and Bo$$, it seems there is definitely an urban-edge to this girl group. Admittedly this is not my kind of thing, hence why Sledgehammer appeals to me more, but it’ll be interesting to see how they progress.
So if you can tear yourself away from listening to 1989 for exactly 3 minutes and 52 seconds, I urge you to give this a spin; purveyors of pop will love it instantly I’m sure, but I genuinely feel it has broader appeal too. It’s not cloying or sickly, it is a strong and catchy song with competent vocals and a very good example of what many other artists should be aspiring to when creating records for a mainstream audience. Katy Perry may not have known who they were but Fifth Harmony is a name you could be hearing a lot more in the very near future.
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